What Is a Business by Design Strategy Session ℠ ?
A Business by Design Strategy Session is a 90-minute 1:1 deep dive into your brand and business — built entirely around your chart. Your Human Design, your astrology placements, and your brand archetypes serve as the source material. The deliverable is a practical strategy you can implement immediately: who to serve, what to offer, and how you’re specifically designed to attract clients.
You have followers. What you need is clients.
Your chart already knows who will pay you, what they’ll pay you for,
…and why the people who love your content keep disappearing instead of buying. Let’s go find them.
90 minutes | Your Human Design | Your astrology | Your business: decoded | Investment: $497
This session is specifically designed for spiritual entrepreneurs, Human Design practitioners, and astrology-based coaches who understand their design but still can’t attract consistent clients. If that’s you: you’re in the right place.
Something isn’t adding up.
You’re out there: posting, showing up, sharing the things you care about. People respond. They like it, they save it, they tell you how much they needed to hear it. And then… nothing. No inquiry. No sale. No client.
So you tweak the offer. Redo the bio. Try a different content style. Same result: fans, not buyers.
Some energy in your chart is designed to attract attention. Some of it is designed to convert. They are not the same energy.
If you’ve been leading with the wrong one, you can be magnetic and broke at the same time. Which… is exactly as frustrating as it sounds.
90 minutes. Your chart. An actual answer.
The Business by Design Strategy Session ℠ is a 90-minute, 1:1 session where we decode your chart for the specific business you’re building right now.
We’re not here to explain what your gates mean in theory. We’re here to answer: who is your ideal client, what will they actually pay you for, and what has been quietly working against you.
Your Human Design, your astrology, and your brand archetype: all three, read together, filtered through real business sense. Not just pattern matching from a chart. An actual conversation about what’s working, what’s not, and what your design says about why.
Ready to see what’s truly aligned for you?
What makes this different:
I use a Motivational Interviewing style in every session. That means I’m asking you what you’ve tried and what’s landed: not handing you a printout and sending you home.
When I sense we’re landing on something real: an offer, an audience, an energy that’s sustainable for you: I hold the mirror up. Most people see themselves clearly for the first time.
That’s not just the chart doing that. That’s 20+ years of business experience, a deep knowledge of Human Design and astrology, and a lot of time sitting across from people who know something is off but can’t quite name it.
I can name it.
WHAT YOU WALK AWAY WITH
3 to 5 specific shifts you can make immediately
Not a stack of insights to sort through later. A clear answer to the question you’ve been circling: what do I actually do next?
Most clients leave knowing:
Who their ideal client actually is From the chart: not a guess. The specific person your design is built to attract AND convert.
Which offers are designed to convert And which ones are just attracting fans. This distinction alone changes where you put your energy.
What their natural business style actually is So you can stop building someone else’s business and start building yours.
Where the friction is coming from And what to do about it. Named clearly: not wrapped in abstraction.
Like Erin, who came to me after spending an entire year with a business coach and still didn’t have a single paying client.
Here’s the thing that makes this story worth telling: Erin and her coach were both Manifesting Generators. Same type. Same strategy. Completely different results — because Erin’s chart was quietly repelling clients to protect her own energy field, and nobody had looked closely enough to see it.
Two small action steps later, she was filling her entry-level program within two weeks. That offer is still funneling qualified clients into her more intensive work today.
Same design. Better strategy. Completely different outcome.
Your Strategy session includes:
- A full 90-minute Zoom strategy session recorded and sent to you afterward so you can revisit every insight without scrambling to take notes.
- A PDF covering everything we discussed: your ideal client, your aligned offers, your natural business structure, and your key strategic shifts.
- A transcription with your action points pulled out and listed clearly so you know exactly what to do first when you close the Zoom.
- Three deliverables. One clear path forward.
Not a stack of insights to sort through later. A clear answer to the question you’ve been circling: what do I do now that I am certified (in Human Design, yoga, Astrology, Reiki, massage therapy, whatever)?
What our customers say
SPOT ON!
Sashya is my Marketing and Tech Guru. Her guidance for aligning my business to my Human Design and Astrology is SPOT ON. Highly recommend.
Kristi H. Sullivan
Finally, a Clear Path Forward
You don’t even know how freeing this email was. Finally a clear path forward I can see! You must’ve done this before lol. Thank you for breaking all that down. Your care and commitment does not go unnoticed.
Alexander Ligon
Brilliant
You are so good at this. Brilliant. I can see why people recommend you. You touched so many things I would have never considered.
Nancy C. Murray
🌿 Think of it like fishing with a guide:
You could spend a week casting into the wrong spot, with the wrong bait, wondering why nothing is biting. Or you could show up with someone who already knows the stream.
Or you could show up with someone who already knows the stream. Someone who — and I’ll just speak for myself here — has developed a sixth sense for what the fish are doing.
When you fish with a guide, you stop wasting time on water that was never going to give you anything. You learn what’s actually working. And somewhere in the middle of it, you stop feeling like something is wrong with you — and start realizing you were just in the wrong spot.
That’s what this strategy session does.
Who’s on the other side of this Strategy Session:
I’m Sashya Clark: Brand Congruence Strategist, Human Design Projector, and founder of CaTellyst Coaching.
I was three semesters shy of a business degree when I did the math and quit. The ROI didn’t make sense: not when I was already sitting in class thinking, I could have written this book. I had five years running all the PR and outreach for a nonprofit. I knew how to build something from nothing, how to get people to say yes, and how to tell a story that actually moved people.
After that: a hobby business, a daycare, a hobby farm, and a successful network marketing business. And now this.
I’ve been helping people sell things for a long time. If you have never sold something to someone before, I am your girl.
What I do in a Business by Design Strategy Session is part Human Design, part astrology, part brand psychology, and part straight business sense. The chart gives me the signal. My experience tells me whether it’ll sell.
The currency of the past is information. The currency of the future is being real. Unfortunately for some, you just can’t hustle that.
-Sashya the CATellyst Clark
“I’ve already had a Human Design reading.”
That reading told you who you are. This Business by Design Strategy Session tells you how to build your business in a way that will naturally attract paying clients instead of just fans and followers, and be sustainable for your energetic configuration long term. Knowing your chart and knowing how to apply it to your offers, your messaging, and the way you do business are very different conversations.
“Can’t I just figure this out myself? Or ask ChatGPT?”
You can pull your chart. You can read about your gates. But what the chart won’t tell you is why your last launch landed flat, or which of your three offer ideas is the one your ideal client will actually buy. That part takes someone who can see the whole picture AND ask the right questions. The chart is the starting point: not the answer.
“I’m not comfortable selling my services.”
I know. And can we just take a moment to appreciate the exquisite irony of this… you are literally selling a service that helps people step into their purpose. You help people get unstuck for a living. And the thing that has you stuck is promoting it.
Here’s what I want you to know: for some of you, this isn’t a mindset problem. It’s a design problem. Some charts are not built to initiate. A Projector who cold-pitches their way through Instagram is going to feel like they’re pushing a boulder uphill in flip flops: because they are. That’s not weakness. That’s the wrong strategy for the wrong design.
Your chart tells us how you’re built to attract the people who are already looking for what you do. The ones who don’t need convincing: just finding.
“I’m not sure I’m ready.”
Alex, one of my clients, wrote to me after his Strategy Session: “Finally a clear path forward I can see.” That’s what ready looks like on the other side. You don’t have to know where you’re going before you book. That’s literally what we figure out together.
INVESTMENT
$497 90-minute 1:1 session via video call
Bring your birth data (date, time, location), a plain-language description of what your business offers, and your biggest question.
The chart leads: but knowing what’s on your mind helps me orient to what matters most to you.
Business by Design Strategy Session ℠
Not quite ready to book?
Start here.
The Three Keys guide gives you your first real look at what your chart says about your business: your Strategy, your Brand Archetype, your Profile Line. Enough to see that something is there. Enough to make you want to know the rest.
It’s free. And it does exactly what it’s supposed to do.
Download the Free Guide — Most people come back for the Strategy Session.
What is included in a Business by Design Strategy Session ℠?
The session covers multiple dimensions of your chart decoded for your specific business, including your ideal client, offer alignment, natural business structure, and brand positioning. You receive a written summary of your key strategic shifts.
How is this different from a standard Human Design reading?
A Business by Design Strategy Session is not a personal development reading. It is a brand and business strategy session. Your chart is the source material — the deliverable is a practical marketing plan you can implement immediately.
Do I need to know Human Design before booking?
No. The Strategy Session translates your chart into practical business decisions you can make today. No prior Human Design knowledge is required.
How long is the session and what is the investment?
The session is 90 minutes via Zoom. The investment is $497.
Who is the Strategy Sessionfor?
This Strategy Session is designed for spiritual entrepreneurs, Human Design practitioners, and astrology-based coaches who know their design but still cannot attract clients consistently — and want to understand exactly what their brand is missing so they can get more clients and help their clients with the work they were Designed to do.
There are a lot of chart-based business offers out there. What makes this different?
There are. And some of them are genuinely useful starting points. But most of them hand you a framework based on one or two placements — your Sun sign, your Pluto placement (which is, frankly, the same for an entire generation of people… no market differentiation there), your Human Design type — and call it a strategy. That’s like building a house from the architect’s sketch. Pretty. Interesting. Not enough detail to actually build from.
A Business by Design Strategy Session reads your whole chart in context: Human Design, astrology, and brand archetypes together, filtered through actual business judgment and current market insight based on real buyer behavior data. Not just what your placements mean in theory. What they mean for the specific offers you’re selling, the clients you’re trying to attract, and the business model that will actually sustain you.
There’s a difference between a pattern and a strategy.
There’s a difference between strategy and implementation.
This session gives you both.