What Is a Business by Design Strategy Session ℠ ?
A Business by Design Strategy Session ℠ is a 90-minute 1:1 deep dive into your brand and business — built entirely around your chart. Your Human Design, your astrology placements, and your brand archetypes serve as the source material. The deliverable is a practical strategy you can implement immediately: who to serve, what to offer, and how you’re specifically designed to attract clients.
What Happens When the Strategy Is Finally Built for You
The Business by Design Strategy Session℠ translates your Human Design and astrological chart into 3 to 5 specific decisions you can make right now — no quizzes, no templates, no discovering you’re a different type every Tuesday.
90 minutes | Your Human Design | Your astrology | Your business: decoded | Investment: $497
What would it feel like if your business strategy actually fit?
Not the adjusted version. Not the one you’ve been tweaking for two years trying to make work. The one that was built from your actual design: your type, your authority, your energetic environment, your brand archetype — calculated from your chart before a single quiz was ever involved.
That is what the Business by Design Strategy Session ℠ is for.
Most spiritual entrepreneurs are running someone else’s blueprint. Not because they didn’t work hard. Because the strategy they were handed was designed for a different chart, a different type, a different way of moving through the world.
You applied it. You showed up. You adjusted it eleven different ways.
And something still didn’t quite fit.
Not because you did it wrong. Because the blueprint was drawn for someone else.
In 90 minutes, we use your full Human Design and astrological chart to build the strategy that was always meant to be yours: your type, your authority, your energetic environment, your brand archetype, and the money markers written into your design before you ever launched anything.
No quizzes. No templates. No discovering you’re one thing on Monday and something entirely different by Thursday.
Just the strategy that was already there, decoded and handed back to you in plain language you can act on today.
You walk away with 3 to 5 specific, actionable next steps in writing.
Whenever you’re ready, the door is open.
90 minutes. Your chart. An actual answer.
The Business by Design Strategy Session ℠ is a 90-minute, 1:1 session where we decode your chart for the specific business you’re building right now.
We’re not here to explain what your gates mean in theory. We’re here to answer: who is your ideal client, what will they actually pay you for, and what has been quietly working against you.
Your Human Design, your astrology, and your brand archetype: all three, read together, filtered through real business sense. Not just pattern matching from a chart. An actual conversation about what’s working, what’s not, and what your design says about why.
Ready to see what’s truly aligned for you?
The part nobody wants to say out loud
You have done everything right.
You took the courses. You studied your design. You hired someone to help with your brand or your copy, or both. You have more training, more tools, more genuine commitment than most people starting out.
And still: something is off.
Not catastrophically off. Not “burn it all down” off. Just… slightly wrong in a way you can’t quite name, no matter how many times you rewrite your bio or rearrange your homepage.
Here is what I keep seeing with spiritual entrepreneurs who are genuinely exceptional at what they do:
The problem is almost never what they think it is.
It is not the copy. It is not the offers. It is not their visibility, their consistency, or how many times they post per week.
It is the foundation.
The strategy they are running was built for someone else’s chart. And when the foundation is wrong, everything built on top of it will keep feeling slightly off — no matter how many times you adjust the words.
The blueprint was in your chart the whole time
Every Human Design type has a different way of moving. A different way of building trust. A different way of making decisions, attracting clients, and showing up sustainably.
A Manifestor is designed to initiate. A Generator builds through response. A Projector is here to guide — and needs to be invited, not positioned as a product pusher. A Reflector moves on a lunar cycle that most conventional business advice completely ignores.
Most of the marketing advice you have received was designed for a Generator or Manifesting Generator. Fast. Volume-based. Post more, follow up faster, launch again.
If that is not your type, it didn’t just feel uncomfortable. It was energetically backwards.
And that is before we get to your astrological blueprint: your rising sign, your brand archetype, the money markers written into your chart that tell you exactly how you are designed to attract, how you are designed to earn, and how your business is designed to be found.
Your chart has been holding the answer this whole time.
It just hadn’t been read that way before.
Before we go further
I want to address something I hear often:
“I’ve already had Human Design readings. I know my type and authority. I’m not sure what this would add.”
That is fair. And here is the honest answer:
Most Human Design sessions are readings. They teach you about your design. They give you insight, self-knowledge, and a deeper understanding of how you move through the world.
This is not that.
The Business by Design Strategy Session ℠ is exactly what the name says: a business strategy session. Your chart is the source material. Strategy is the product.
You are not leaving with deeper self-knowledge. You are leaving with 3 to 5 specific, actionable business decisions in writing.
“I’ve tried getting help with my brand before and I’m still unclear.”
The reason previous help felt generic is probably that it was. Most brand advice is designed for a Manifesting Generator who can sustain 50 hours a week. If that is not your design… it was the wrong map. Always.
This starts from your chart. Not from a template someone else filled in.
“I don’t know if I’m ready. Things are still forming.”
You don’t need the whole picture. That is not the prerequisite.
The prerequisite is that you have decided to build it. The session is designed for the practitioner who is mid-build: capable, clear that the next step requires a strategy designed for her, and ready to receive what the chart shows.
You don’t need everything figured out. You need the next move. That is what we work out together.
What actually happens in 90 minutes
I think of this work like fishing with a guide.
You could spend a week casting into the wrong spot, with the wrong bait, wondering why nothing is biting. Or you could show up with someone who already knows the stream — someone who has spent years sitting with charts and businesses and the specific, strange space where the two meet, and developed a sixth sense for what is actually happening underneath the surface.
When you fish with a guide, you stop wasting time on water that was never going to give you anything. You stop adjusting the bait when the problem is the location. And somewhere in the middle of it, you stop feeling like something is wrong with you — and start realizing you were just in the wrong spot.
That is what this session does.
Before we meet, I pull your full chart.
Your Human Design bodygraph. Your astrological chart, including your rising sign, planetary positions, and the markers that tell me how you are designed to attract money, build trust, and be found by the right clients. I do the prep so you don’t have to show up having studied anything.
When we sit down together, we go through your design layer by layer: not to teach you what everything means, but to translate it directly into decisions you can make in your actual business.
Which offers are aligned with how you are designed to earn. How your brand should be positioned based on your actual archetype: the one your chart calculates, not the one you tested into on a Tuesday. How to show up in a way that is energetically sustainable for your type. Which invitations to follow and which to let pass.
By the end of 90 minutes, you have a strategy built for the specific founder you actually are.
You receive your 3 to 5 action steps in writing, so nothing gets lost after the call.
No HD fluency required. You bring your questions. I bring your chart. The rest takes care of itself.
Why this works when other approaches haven’t
There are thousands of websites and offers in this space right now — many of them generated by the same tools, pulling from the same frameworks, saying the same things in almost the same words. Buyers know it. They can feel it before they read past the first paragraph.
The currency of the past is information. The currency of the future is a signal they can feel before they buy.
There is a reason most brand quizzes give you a different result every time you take them: they measure what you choose, and what you choose changes based on your mood, your season, your energy that day.
Your chart does not change.
The Business by Design Strategy℠ method calculates your brand archetype directly from your astrological chart. Your rising sign is the anchor. The rest of the chart layers in: your money markers, your trust signature, your attraction mechanism, your sustainable work rhythm.
No quizzes. No mood swings. No discovering you’re a Sage on Monday and a Creator by Friday.
Your chart is your brand archetype quiz. It just never lies.
This is the proprietary method I have developed over years of working at the intersection of Human Design, Astrology, and Brand Archetype Psychology. It does not come from a certification you can Google. It comes from translating hundreds of charts into real business decisions — and watching what actually moves when the strategy finally fits.
She is the spiritual journey. You are the practical result.
What happens when the blueprint actually fits
One client came to me having done years of Human Design work. She knew her chart deeply. She had invested in business coaching, done the inner work, and was applying everything she had been taught.
Her nervous system was dysregulating every time she showed up on social media. Her gateway program wasn’t filling. She couldn’t understand why — she was doing exactly what she had been told.
What I saw in her chart told a different story.
She had been taught to market from her open centers. It is a common teaching in the HD world. And it was completely backwards for her design. She was energetically pushing clients away. The instruction she had been given was wrong for her chart. That is the whole answer.
One chart-informed correction in how she was showing up.
Her gateway program started filling. She now has five consistent monthly clients.
Not because she worked harder. Because she finally had the right map.
What our customers say
SPOT ON!
Sashya is my Marketing and Tech Guru. Her guidance for aligning my business to my Human Design and Astrology is SPOT ON. Highly recommend.
Kristi H. Sullivan, Generator
Finally, a Clear Path Forward
You don’t even know how freeing this email was. Finally a clear path forward I can see! You must’ve done this before lol. Thank you for breaking all that down. Your care and commitment does not go unnoticed.
Alexander Ligon, Projector
Brilliant
You are so good at this. Brilliant. I can see why people recommend you. You touched so many things I would have never considered.
Nancy C. Murray, Generator
This is for you if…
You are a spiritual entrepreneur who knows something is off but can’t quite name it yet. You are ready to move — not wondering whether to, but wondering what comes next. You want a strategy built for your specific design, not the template version of your type.
You are open to what the chart shows you, even if it reframes something you thought you had figured out.
You do not need HD fluency. You do not need everything figured out. You need to have decided that you are building this — whether that means fixing what’s off in the business you already have, or building the right thing from the start instead of rebuilding it later.
This is not for you if…
You are still deciding whether entrepreneurship is the right path. You are looking for emotional support or accountability coaching. You want insight to sit with rather than decisions to act on. Or you are in early contemplation and not yet ready to move.
I work with preparation-stage clients only: the ones who have already said yes internally and are ready to find out how.
Who’s on the other side of this Strategy Session:
I’m Sashya Clark: Brand Strategist for Spiritual Entrepreneurs and founder of CaTellyst Coaching.
I was three semesters shy of a business degree when I did the math and quit. The ROI didn’t make sense: not when I was already sitting in class thinking, I could have written this book. I had five years running all the PR and outreach for a nonprofit. I knew how to build something from nothing, how to get people to say yes, and how to tell a story that actually moved people.
After that: five businesses over 20 years. And now this.
What I do in a Business by Design Strategy Session℠ is part Human Design, part astrology, part brand psychology, and part straight business sense. The chart gives me the signal. My experience tells me whether it will sell.
I use a Motivational Interviewing style in every session. That means I am asking you what you have tried and what has landed. Not handing you a printout and sending you home. When I sense we are landing on something real: an offer, an audience, an energy that is sustainable for you: I hold the mirror up.
Most people see themselves clearly for the first time.
That is not just the chart doing that. That is 20 years of business experience, a deep knowledge of Human Design and astrology, and a lot of time sitting across from people who know something is off but can’t quite name it.
I can name it.
If you have never sold anything to anyone before: I am your girl.
The currency of the past is information. The currency of the future is being in alignment and congruence. Unfortunately for some, you just can’t hustle that.
-Sashya “the CATellyst” Clark
A few questions I get asked
Do I need to know Human Design to book?
Not at all. I translate everything into plain language. You bring your birth date, time, and location. I bring the rest.
What if I’ve already had a Human Design reading?
This is not a reading. It is a strategy session. If you have had readings before and still feel unclear about what to actually do in your business, that is exactly what this is designed to address.
I’m not comfortable selling my services. Will this help?
Yes. And can we take a moment to appreciate the exquisite irony of this: you are literally building a business around helping people step into their purpose. You help people get unstuck for a living. And the thing that has you stuck is promoting it.
Here is what I want you to know: for some of you, this is not a mindset problem. It is a design problem.
Some charts are not built to initiate. A Projector who cold-pitches their way through Instagram is going to feel like they are pushing a boulder uphill in flip flops: because they are. That is not weakness. That is the wrong strategy for the wrong design.
Your chart tells us how you are built to attract the people who are already looking for what you do. The ones who don’t need convincing: just finding.
What do I walk away with?
3 to 5 specific, actionable business decisions in writing, based on your chart. Not insights to reflect on. Decisions to make. You also receive a full session recording and a written summary.
What’s the investment?
$497 for the full 90-minute session, chart prep included.
How do I book?
Click the button below. You will land on a short booking form — choose your date, drop in your birth data, and answer a few intake questions. I pull your chart before we meet so we can go straight into the work together. No prep required on your end beyond the form.
There is a strategy that was designed for the exact founder you are.
Not the one in the template. Not the one in the course that was built for someone else’s type.
Yours.
It is in your chart. It has been there the whole time. We are just going to finally read it right.
Whenever you’re ready.
Your business was always meant to be built this way.
(Have questions before you book? Email [email protected].)
Not quite ready?
Start here.
The Three Keys guide gives you your first real look at what your chart says about your business: your Strategy, your Brand Archetype, your Profile Line. Enough to see that something is there. Enough to make you want to know the rest.
It’s free. And it does exactly what it’s supposed to do.
Download the Free Guide — Most people come back for the Strategy Session.
What is included in a Business by Design Strategy Session℠?
The session covers multiple dimensions of your chart decoded for your specific business, including your ideal client, offer alignment, natural business structure, and brand positioning. You receive a written summary of your key strategic shifts.
How is this different from a standard Human Design reading?
A Business by Design Strategy Session℠ is not a personal development reading. It is a brand and business strategy session. Your chart is the source material — the deliverable is a practical marketing plan you can implement immediately.
Do I need to know Human Design before booking?
No. The Strategy Session translates your chart into practical business decisions you can make today. No prior Human Design knowledge is required.
How long is the session and what is the investment?
The session is 90 minutes via Zoom. The investment is $497.
Who is the Strategy Session for?
This Strategy Session is designed for spiritual entrepreneurs, Human Design practitioners, and astrology-based coaches who know their design but still cannot attract clients consistently — and want to understand exactly what their brand is missing so they can get more clients and help their clients with the work they were Designed to do.
There are a lot of chart-based business offers out there. What makes this different?
There are. And some of them are genuinely useful starting points. But most of them hand you a framework based on one or two placements — your Sun sign, your Pluto placement (which is, frankly, the same for an entire generation of people… no market differentiation there), your Human Design type — and call it a strategy. That’s like building a house from the architect’s sketch. Pretty. Interesting. Not enough detail to actually build from.
A Business by Design Strategy Session℠ reads your whole chart in context: Human Design, astrology, and brand archetypes together, filtered through actual business judgment and current market insight based on real buyer behavior data. Not just what your placements mean in theory. What they mean for the specific offers you’re selling, the clients you’re trying to attract, and the business model that will actually sustain you.
There’s a difference between a pattern and a strategy.
There’s a difference between strategy and implementation.
This session gives you both.